Egg tart franchise brand PICK BAKE announced that it took part in the 2026 Busan Cafe Show, held at BEXCO in Busan from March 12 to 15, where it showcased its products and held franchise consultations for prospective owners.

At the event, PICK BAKE ran a tasting program, baking egg tarts on site. At the booth, product introductions were accompanied by consultations on the brand’s operating model, logistics system and franchise process.

According to PICK BAKE, prospective owners from many regions, including Busan and Gyeongnam, came for consultations, with a steady stream of questions about the brand’s operating structure and opening a store.

“Through the Busan Cafe Show we were able to introduce our brand and products to customers and prospective owners in the Yeongnam region,” a company official said. “We will continue to follow up on franchise inquiries based on the consultations held during the show.”

PICK BAKE added that it will continue to offer startup consultations through its official website and main phone line after the event, and is also introducing a support program for prospective owners.

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