PICK BAKE opens at Starfield Suwon on March 4, targeting the southern capital area
Pick News
Portuguese-style egg tart specialist PICK BAKE announced on the 3rd that it will open at Starfield Suwon on March 4.
Starting with its flagship store in Seongsu-dong, Seoul in June 2025, followed by Hyundai Department Store Trade Center, Lotte Department Store Incheon and Lotte World Mall Jamsil, the company said the Starfield Suwon opening accelerates its expansion across the entire capital area.
Starfield Suwon is the largest shopping complex in the southern capital area, with a total floor area of 320,000㎡. With this store, PICK BAKE aims to move beyond its Seoul-centered base and target customers in the southern capital area.
PICK BAKE’s core strengths are authenticity and freshness. Its principle is to bake the harmony of flaky pastry and smooth custard cream, based on a traditional Portuguese recipe, right in the store, delivering the true taste of a freshly baked egg tart.
Starfield goes beyond shopping, combining experiences and leisure, and attracts a broad range of visitors from families to Gen MZ.
Building on the brand awareness and product strength it has earned in Seongsu-dong, PICK BAKE is expected to quickly establish itself with customers in the southern capital area as well.
“We can now share the taste and experience of PICK BAKE, proven in Seoul’s main commercial districts, with customers in the southern capital area,” a PICK BAKE official said. “We will do our best so that everyone who visits Starfield Suwon can enjoy a special PICK BAKE dessert experience.”
Using the Starfield Suwon opening as a springboard, PICK BAKE plans to accelerate its expansion into major commercial districts in the capital area and beyond.