[Asia Times, reporter Shin Jin-yeol] PICK BAKE announced that its pop-up store at Hyundai Department Store Trade Center is now open.

The Seongsu-dong-born egg tart brand drew visitors’ attention as soon as the Hyundai Department Store pop-up opened. PICK BAKE’s signature Pick Classic Egg Tart is known for carefully baked flaky pastry and smooth custard cream.

The pop-up showcases a range of desserts, including its best-selling items.

“This pop-up store will make the brand’s value shine even brighter and win over many palates,” a PICK BAKE official said.

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